Posted by & filed under App Economy, Business Analytics, Business Intelligence, E-Business, E-Commerce, Interview, IT Investment, IT Strategy, IT Trends, Mobile Computing, Social Computing, Social Networks.

Discussion: Beverly Macy, technology writer and author of The Power of Real-Time Social Media Marketing, discusses the rise of social media and whether it’s a mainstream, revenue-generating business or the next crash.  While companies like Facebook and Groupon are indeed making money, what’s concerning is the amount of money chasing the next big thing on the heels of a recession.  In order to avoid a second tech bubble, Macy says two elements are crucial: engaging a huge audience and converging capabilities in order to keep these huge audiences sustainable.


Date: January 21, 2011


Questions for discussion:

  • Money is going to what three big sectors of social media?
  • Discuss why these sectors are risky as standalones but more promising if they converge.

Leave a Reply

Your email address will not be published. Required fields are marked *