Posted by & filed under E-Business, E-Commerce, Internet Advertising, IT Governance, IT Security, Search Engine.

Description: The Federal Trade Commission unveiled an online privacy proposal that includes a “do not track” option for consumers on the Internet, similar to the “do not call” list that exists to block telemarketers.  The plan would allow the consumer to block their Web-surfing history and thus prevent third-party sites from using online activity to serve up targeted advertisements.  Despite “do not track” technologies currently used by Google, Microsoft, and Firefox, the FTC states self-regulation of privacy has not worked adequately and they plan to take action against companies across the line.  Many in the industry shudder at the notion of a legislative solution for fear it could stymie innovation.


Date: December 1, 2010


Questions for discussion:

  • For websites that rely on advertising dollars to provide the consumer free content, how would the “do not track” proposal alter their business model?
  • Do you support the adoption of the FTC plan?  Why or why not?
  • Would you be willing to pay for web content that was once free?

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