Description: The Federal Trade Commission unveiled an online privacy proposal that includes a “do not track” option for consumers on the Internet, similar to the “do not call” list that exists to block telemarketers. The plan would allow the consumer to block their Web-surfing history and thus prevent third-party sites from using online activity to serve up targeted advertisements. Despite “do not track” technologies currently used by Google, Microsoft, and Firefox, the FTC states self-regulation of privacy has not worked adequately and they plan to take action against companies across the line. Many in the industry shudder at the notion of a legislative solution for fear it could stymie innovation.
Date: December 1, 2010
Questions for discussion:
- For websites that rely on advertising dollars to provide the consumer free content, how would the “do not track” proposal alter their business model?
- Do you support the adoption of the FTC plan? Why or why not?
- Would you be willing to pay for web content that was once free?