On the cover of its August 2010 issue, Wired magazine declared “The web is dead.”  In a recent interview with Business Insider, Wired’s Editor-in-Chief Chris Anderson explains the full title of the article: “The web is dead.  Long live the Internet.”  Anderson says,  “You don’t have to be an ad supported website.  If you choose, you can take the app path; you can charge for your content if you want. It’s hard to do in the browser environment; much easier to do if the consumer engagement starts with the app store.”

Source: Business Insider

Date: November 4, 2010

Link: http://www.businessinsider.com/chris-anderson-wired-the-web-dead-appeconomy-2010-11

Questions for discussion:

• What is scarcity?
• Wired editor Chris Anderson  says a business can only make money with scarcity, and scarcity is lost with the web.  How can apps create scarcity and force the consumer to pay directly for the content?
• The full title of Wired’s article is “The Web is Dead, Long Live the Internet.”  How does Anderson distinguish the Web from the Internet in terms of paying for content?