Posted by & filed under Competitive Advantage, IT Governance, Search Engine, Video.

The European Commission has launched an investigation into Google after other search engines complained that the search giant had abused its dominant position.  The investigation will try to determine whether Google’s method of generating unpaid results adversely affects the ranking of other, lesser-known search engines.  Google denies the allegations but vowed to work with the Commission to address any concerns.  Bill Echikson, Google’s senior communications manager, summed up Google’s main defense argument: “Competition is really one click away.”

Source: BBC News

Date: November 30, 2010


Questions for discussion:

  • Google admits that its algorithms disadvantage search engines that duplicate content from other websites.  Are they in fact admitting that their algorithms are designed to supress competition?
  • Foundem alleges that Google promotes its own services over those offered by competitors.  Isn’t it in a company’s best interest to promote its services over those of it competitors?
  • Do you think these lesser search engines have legitimate arguments or are they simply trying to gain a legal advantage on the world’s largest search engine?

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