The U.S. market for smart-phone applications has soared past $1.5 billion, thanks to ingenious developers like Ilene Jones, cofounder of IPhone’s Hurricane storm-tracking app and Derek James, creator of paid word and card games for Android. Their advice: Flesh out your plan completely and think local when it comes to hiring a developer, find a niche and go where the app lovers are, think before you price but don’t be afraid to experiment, and develop apps based on games consumers can easily identify.
Date: September 15, 2010
Questions for discussion:
- How does Google’s Android differ from Apple’s IPhone in terms of publishing an app?
- You have a great idea for an app. What steps should you take before you hire a developer?
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