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Business Week Online

Description: A generation ago, quants turned finance upside down. Now they’re mapping out ad campaigns and building new businesses from mountains of personal data

Source: BusinessWeek

Date: 1/23/2006

Link: http://www.businessweek.com/print/magazine/content/06_04/b3968001.htm?chan=gl 

Discussion Questions:

  1. What has math got to do with IT?

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