Posted by & filed under Social Computing, Social Networks, Video.

Description: 3:18 minutes. Video about the advantages of using social networks to gather market data in substantially less expensive, more traditional methods such as surveys, interviews, etc. The Gen Y population of consumers is projected to be much bigger than even the Baby Boomers and the social networks is a major source of communication.

Source: YouTube Video

Date: 5/28/2008


Discussion Questions:

  1. How can social networks be used to conduct market research? 
  2. What are the advantages of doing so? 
  3. What are the disadvantages?

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