Description: 3:18 minutes. Video about the advantages of using social networks to gather market data in substantially less expensive, more traditional methods such as surveys, interviews, etc. The Gen Y population of consumers is projected to be much bigger than even the Baby Boomers and the social networks is a major source of communication.
Source: YouTube Video
- How can social networks be used to conduct market research?
- What are the advantages of doing so?
- What are the disadvantages?