Description: Discusses the pros and cons of developing a social networking site. Is it good for business? It is unavoidable and can definitely be good for business, but it must be managed to be effective.
Source: Ryan Singel, Wired Magazine
1. What can be learned as described in this article? Are social network sites really good for business?
2. Social network:
a. searchable content
b. indicates ways individuals are connected
c. evolution in human social interaction
d. views social relationships in terms of nodes & ties
e. all of the above
3. Mapping & measuring of relationships & flows between people, etc.:
a. social network service
b. social network analysis
c. social network tools
d. social network theory
4. Changing the media & advertising industries: