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Description: These sites are very important to the success, and can lead to the failure, of business activities, events, promotions, etc.

Word-of-mouth communication, while not easily controlled by organizations, is facilitated greatly through such special interest groups.

The business reasons users gave for visiting the social-networking sites are “professional networking with colleagues,” “learning about colleagues,” “research,” “setting up a meeting,” and “sales prospecting.”

Still, social-networking carries security risks. It’s being exploited by attackers to spread malware or trick victims into visiting sites loaded with malware, points out Jose Nazario, network security researcher at security firm Arbor Networks. Micro-blogging site Twitter, for example, has been a vehicle for distributing malware, including a recent bot that merged MSN Messenger link spam with Twitter to get users to download malware, he notes.

Source: PC World

Date: 11/2/2008

Link: http://www.pcworld.com/businesscenter/article/153167/social_networks_go_to_work.html

Discussion Questions:

1. How might organizations use social networks to their advantage?

2. Why do people from within organizations join social networks?

3. Networks whose primary objective is to facilitate business are called:

a. Public networks.

b. Private networks.

c. Social network.

d. Enterprise social networks.

4. According to the article, Social Networks Go To Work, what percentage of respondents say they access social-networking sites once per day or more for business purposes:

a. One-third.

b. One-half.

c. One-fourth.

d. Zero.

5. Social networks carry increased security risks from:

a. Malware distribution.

b. File sharing with anonymous sources.

c. Terrorist activity.

d. Trade secret violations.

e. All of the above.

6. Social computing is an implementation of:

a. Blogs.

b. Wikis.

c. Web 2.0 technologies.

d. Enterprise 2.0.

e. Business processes.

7. Linkedin, Facebook, Twitter, and YouTube are examples of popular:

a. Social network services.

b. Social networks.

c. Public networks.

d. Private networks.

e. Enterprise social networks.

8. Social networks are used within organizations primarily for:

a.    cost control

b.    monitoring employee productivity

c.    professional networking with colleagues

d.    promoting organizational goals

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