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Description: Macy’s will roll out kiosks selling consumer electronics to 400 stores after a two-year pilot program. The e-Spot automated kiosks have touchscreen technology, provide extensive product information and allow customers to make purchases by swiping a major credit card or Macy’s gift card.

Source: Chantal Todé, DM News

Date: 5/22/2008

Link: http://www.dmnews.com/Macys-expands-consumer-electronics-kiosks-program/article/110490/

Discussion Questions:

  1. What was the significance of the strategy implemented by Macys?

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