Description: A generation ago, quants turned finance upside down. Now they’re mapping out ad campaigns and building new businesses from mountains of personal data Source: BusinessWeek Date: 1/23/2006 Link: http://www.businessweek.com/print/magazine/content/06_04/b3968001.htm?chan=gl Discussion Questions: What has math got to do with IT?
Monthly Archives: November 2010
PC World – Social Networks Go To Work
Description: These sites are very important to the success, and can lead to the failure, of business activities, events, promotions, etc. Word-of-mouth communication, while not easily controlled by organizations, is facilitated greatly through such special interest groups. The business reasons users gave for visiting the social-networking sites… Read more »
YouTube Video – Use Social Networking for Market Research
Description: 3:18 minutes. Video about the advantages of using social networks to gather market data in substantially less expensive, more traditional methods such as surveys, interviews, etc. The Gen Y population of consumers is projected to be much bigger than even the Baby Boomers and the social networks is a major source of communication. Source: YouTube… Read more »
Tech Republic – Stadiums Go High Tech
Description: Article focus is on how IT facilitates fan enthusiasm & provides the peripheral support to stadiums and arenas. IT is important for survival even of sports teams. IT facilitates following a favorite team, but it also provides a huge source of revenue for sports is big business; college… Read more »
BusinessWeek – Social Networks Slideshow
Description: Just like social life offline, online social networks grow organically as they connect more people together. But as social networks come to be seen as a new venue for advertising spending, media companies have elbowed in on the action and gobbled up some of the most popular sites…. Read more »
msnbc – Job Seekers Tripped Up by Facebook
Description: MSNBC article with discussion about how difficult it is to remove information once it is spread onto the internet. Many recruiters and HR staff members are using sites such as Facebook as a way to screen applicants & to determine decision making capability and judgment. Job candidates who maintain… Read more »
Washington Post – Harsh Words Die Hard on the Web
Description: Employers, including law firms, frequently do Google searches as part of due diligence checks on prospective employees. According to a December survey by the Ponemon Institute, a privacy research organization, roughly half of U.S. hiring officials use the Internet in vetting job applications. About one-third of… Read more »
Wired – Let’s Learn from Facebook Terms-of-Service Flap
Description: Discusses the pros and cons of developing a social networking site. Is it good for business? It is unavoidable and can definitely be good for business, but it must be managed to be effective. Source: Ryan Singel, Wired Magazine Date: 2/18/2009 Link: http://www.wired.com/epicenter/2009/02/lets-learn-from-facebooks-terms-of-service-flap/ Discussion Questions: 1. What can be… Read more »
Forbes – TheirSpace.com
Description: Link to Forbes article on social networking sites that connect tens of millions of cybersurfers. Naturally, marketers want to capitalize on the phenomenon with their own virtual neighborhoods. Source: Forbes.com Date: 5/8/2006 Link: http://www.forbes.com/business/forbes/2006/0508/122.html Discussion Questions: What does the author mean when referring to “their space”… Read more »
Bnet – Mary Kay Corp. Selects NetCool Suite
Description: Micromuse Inc. (Nasdaq: MUSE), the leading provider of business and service assurance software, today announced that Mary Kay Inc., one of the largest direct sellers of skin care and color cosmetics in the world, has selected to implement the Netcool(R) suite across its complex IT environment to help streamline… Read more »
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