BusinessWeek: Math Will Rock Your World

Posted by & filed under Business Analytics.

Description: A generation ago, quants turned finance upside down. Now they’re mapping out ad campaigns and building new businesses from mountains of personal data Source: BusinessWeek Date: 1/23/2006 Link:  Discussion Questions: What has math got to do with IT?

PC World – Social Networks Go To Work

Posted by & filed under Social Networks.

                  Description: These sites are very important to the success, and can lead to the failure, of business activities, events, promotions, etc. Word-of-mouth communication, while not easily controlled by organizations, is facilitated greatly through such special interest groups. The business reasons users gave for visiting the social-networking sites… Read more »

YouTube Video – Use Social Networking for Market Research

Posted by & filed under Social Computing, Social Networks, Video.

Description: 3:18 minutes. Video about the advantages of using social networks to gather market data in substantially less expensive, more traditional methods such as surveys, interviews, etc. The Gen Y population of consumers is projected to be much bigger than even the Baby Boomers and the social networks is a major source of communication. Source: YouTube… Read more »

Tech Republic – Stadiums Go High Tech

Posted by & filed under Social Networks, Wireless.

              Description: Article focus is on how IT facilitates fan enthusiasm & provides the peripheral support to stadiums and arenas. IT is important for survival even of sports teams.  IT facilitates following a favorite team, but it also provides a huge source of revenue for sports is big business; college… Read more »

Wired – Let’s Learn from Facebook Terms-of-Service Flap

Posted by & filed under Social Computing, Social Networks, Web 2.0.

              Description: Discusses the pros and cons of developing a social networking site.  Is it good for business?  It is unavoidable and can definitely be good for business, but it must be managed to be effective. Source: Ryan Singel, Wired Magazine Date: 2/18/2009 Link: Discussion Questions: 1. What can be… Read more »

Forbes –

Posted by & filed under Social Computing, Social Networks, Web 2.0.

                  Description: Link to Forbes article on social networking sites that connect tens of millions of cybersurfers. Naturally, marketers want to capitalize on the phenomenon with their own virtual neighborhoods. Source: Date: 5/8/2006 Link: Discussion Questions: What does the author mean when referring to “their space”… Read more »

Bnet – Mary Kay Corp. Selects NetCool Suite

Posted by & filed under IT Infrastructure, No Discussion Questions, Supply Chain Management.

            Description: Micromuse Inc. (Nasdaq: MUSE), the leading provider of business and service assurance software, today announced that Mary Kay Inc., one of the largest direct sellers of skin care and color cosmetics in the world, has selected to implement the Netcool(R) suite across its complex IT environment to help streamline… Read more »