Feeling litt? Analyzing twitter feeds provides incredibly detailed results

Posted by & filed under IT and Marketing, Research, Twitter.

The data available online is staggering. More than 20% of Americans were using Twitter at the time of the study – and each Tweet is timestamped and geocoded, offering precise information on the time and place that particular terms entered conversations. The researcher behind the study, Jack Grieve at the University of Birmingham, UK, analysed more… Read more »

The surprising new strategy of pro-Russia bots

Posted by & filed under Bots, Ethical issues, Fake News, Twitter.

Co-ordinated groups of Twitter bots pushing pro-Russian propaganda have developed an odd but occasionally effective strategy – retweeting messages that the bot-makers disagree with and flooding their enemies with followers. Source: BBC Technology News Date: September 12th, 2017 Link: http://www.bbc.com/news/blogs-trending-41203789 Discussion 1) Thinking of this from a digital marketing perspective, how could you use this methodology to help… Read more »