Feeling litt? Analyzing twitter feeds provides incredibly detailed results

Posted by & filed under IT and Marketing, Research, Twitter.

The data available online is staggering. More than 20% of Americans were using Twitter at the time of the study – and each Tweet is timestamped and geocoded, offering precise information on the time and place that particular terms entered conversations. The researcher behind the study, Jack Grieve at the University of Birmingham, UK, analysed more… Read more »

Russia, Facebook, the US election and when 126 million isn’t 126 million

Posted by & filed under Ethical issues, Facebook, Fake News, IT and Marketing, IT and Politics.

As many as 126 million Americans may have seen content uploaded to Facebook by Russia-based operatives since 2015.  That’s nearly half of the 270 million Americans who are old enough to be allowed a Facebook profile.  The figure comes from the social network itself, which along with Google and Twitter, is preparing for a Senate hearing where… Read more »

Changing Minds Where It Mattered

Posted by & filed under Business Analytics, Business Intelligence, Competitive Advantage, Entertainment, IT and Marketing.

MARK ZUCKERBERG, CEO and founder of Facebook is trying hard to convince everyone that Facebook had no nefarious role in the 2016 US Presidential election. But according to President-elect Donald Trump’s digital director Brad Parscale, the social media giant was massively influential—not because it was tipping the scales with fake news, but because it helped generate the… Read more »