A French marketing agency is inviting applicants for an internship to discuss the opportunity over a game of Fortnite.
Candidates are asked to add Dare.Win on the Playstation Network, which is one of its clients, and then be interviewed while playing the video game.
Dare.Win says the game-play fits with its entertainment-focused brand.
Source: BBC Technology News
Date: August 14th, 2018
1) “Successful candidates would work on content for brands including Spotify, PlayStation, Bacardi and YouTube”. Why does it makes sense to interview for a marketing position in this way?
2) Why does it make no sense to interview for a marketing position in this way?