Weeks after scores of advertisers boycotted YouTube, Google is still trying to mitigate the damage. Meanwhile, long-struggling competitors in the digital ad market are seizing the moment. MediaMath Inc., a New York-based seller of software for automated online ad buying, is introducing a new service to ensure that ads only run alongside hand-picked, “high quality” content. The “curated market” offering comes amid concern over some big brand ads appearing against racist, violent and offensive YouTube videos.
Date: April 25th, 2017
1) What exactly is “curated” content?
2) How sustainable is a “curated market” offering?