Posted by & filed under Business Analytics, Business Intelligence, Competitive Advantage, Internet Advertising.


In 2015 alone, Google had revenues of $75bn (£53bn). That’s about £1,675 a second. Yet its core service – search – costs nothing to use. So how does it make all its money?

Source: BBC

Date: March 25th, 2016



1) Google makes most of its money from selling advertising opportunities on the search pages so many of us use.  Advertisers set a monthly budget, and bid to supply adverts.  How does this bidding process work?

2) The cost to win an online casino advert bid is far and away the most expensive.  Why is this?

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