Posted by & filed under App Economy, Big Data, Business Analytics, Business Intelligence, Competitive Advantage, Consumer Technology, IT Strategy.

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Every time you open Facebook, one of the world’s most influential, controversial, and misunderstood algorithms springs into action. It scans and collects everything posted in the past week by each of your friends, everyone you follow, each group you belong to, and every Facebook page you’ve liked. For the average Facebook user, that’s more than 1,500 posts. If you have several hundred friends, it could be as many as 10,000. Then, according to a closely guarded and constantly shifting formula, Facebook’s news feed algorithm ranks them all, in what it believes to be the precise order of how likely you are to find each post worthwhile. Most users will only ever see the top few hundred.

Source: The Slate

Date: January 11th, 2016

Link: http://www.slate.com/articles/technology/cover_story/2016/01/how_facebook_s_news_feed_algorithm_works.single.html?utm_source=pocket&utm_medium=email&utm_campaign=pockethits

Discussion

1) Does it make a difference to you that you don’t know how what you see on Facebook is decided?

2) Imagine you manage to figure out a good deal of how the algorithm works.   How could you sell this knowledge to companies?

 

 

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