Posted by & filed under Competitive Advantage, Consumer Technology, Electronic Surveillance, Emerging Technologies, Ethical issues.

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A shop in London called The Dandy Lab has been fitted with the latest shopping technology in order to help target products and provide a more customised experience.  Cameras analyse customers’ shoes to calculate the number of people entering, their gender and whether they have come on their own or with a family.

Source: BBC Tech

Date January 4th, 2016

Link to video: http://www.bbc.com/news/technology-35100805

Discussion

1) It seems that in London, at least, a person’s shows can tell you about gender and whether has come on their own or with a family.  Do you think this technology will translate to different countries?  Why or why not?

2) Is this a case of technology being used in a novel way just to be novel, or are the designers of this technology actually onto something useful?

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