Discussion: The Future Store, a supermarket near Düsseldorf, Germany, aims to discover profitable links between technology and shopping habits. Thanks to Near Field Communication (NFC) chips in their smart phones, shoppers will soon be able to scan the barcodes of items as they pick them off the shelves and a final barcode will be generated and scanned at a self-service checkout. The upside is less time at the tills, but the downside is each item scanned takes around 10-15 seconds and the shopper must use both hands. Although both retailers and phone manufacturers are touting this technology as the next big thing, consumers may a need a little more convincing before they change the way they shop.
Source: BBC news
Date: January 31, 2011
Questions for discussion:
- According to the article, consumers demand what three things when paying at the supermarket?
- Do you think paying with a smart phone will translate to increased consumer spending or just simply enhance the shopping experience?
- Discuss the very chilly response to the fingerprint payment system.